Search engine optimization
Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. But Google's copious algorithm updates make this tricky. And today's SEO best practices are all about relevancy and intent. Keep reading -- I'll explain. How do you know what matters and what doesn't? What are today's blog ranking tactics, and what's considered "old-school"? How on Earth can you keep it all straight? 1. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as possible with the sole purp